, and is operated by The Doll Genie Company.

1. What does the The Doll Genie Privacy Policy cover?
  This privacy policy outlines The Doll Genie' practices regarding information collected:
  • Online at,, and any other websites operated by The Doll Genie (the "The Doll Genie Sites");
  • When you call, e-mail or otherwise communicate with The Doll Genie.
For purposes of this Privacy Policy, The Doll Genie includes Doll Genie and any affiliated websites in the United States. By visiting a Doll Genie website, participating in our Genie Rewards Program or otherwise interacting with The Doll Genie, you are accepting the practices described in this Privacy Policy. We suggest you review this Privacy Policy periodically, as it may be updated from time to time. This policy was last revised in April 2013.
2. What information does The Doll Genie collect?
  Information You Give Us - The Doll Genie may collect any personally identifiable information (such as first and last name, credit card number, home address, e-mail address and telephone number) that you provide when you interact with The Doll Genie. Some examples are when you:
  • Make an online purchase;
  • Create or edit your Magic Carpet Club VIP Registries and Wish Lists;
  • Participate in a contest, sweepstakes or other promotion;
  • Fill out a survey or questionnaire;
  • Sign up for our genie rewards program or other program or club;
  • Engage with The Doll Genie content through third-party social networking sites; or
  • Contact a The Doll Genie customer service representative.
  Automatic Information Collection - Each time you visit a The Doll Genie Site, the web server may automatically collect certain types of information when you interact with our website, e-mails and online advertising. Some examples of automatic information we may collect are as follows:
  • Internet service provider's address
  • Internet protocol or IP address
  • The web page from which you searched, your web browser and language
  • We may collect a record of your activity or your "clickstream" while visiting The Doll Genie Sites;
  • We may use "cookies" or similar technologies to recognize when you are shopping on The Doll Genie Sites. (A cookie is a small text file that a website saves to your internet browser to use in subsequent visits to The Doll Genie Sites) This information can assist us in retrieving information about MCC VIP activity or online purchases.
3. How does The Doll Genie use and share personal information?
  Using Your Personal Information - Your personal information is used by The Doll Genie to enhance your customer relationship, respond to your requests, improve our customer service, tailor offerings and advertisements to you, communicate with you about products, services, special offerings and events or programs offered by The Doll Genie. We do NOT participate in interest-based advertising and we do NOT share information about you with any other websites. The Doll Genie may also use this information to analyze and manage its businesses. Aggregate or combined data is collected from its online facilities and may be used to enhance the ability of The Doll Genie to communicate with you and to support business functions such as fulfillment, internal business processes, marketing, authentication, customer service, fraud prevention, and public safety and legal functions.
  Sharing Your Personal Information - With Third Parties: The Doll Genie does NOT share your personal information with third parties, including as set forth below. With Other Parts of our Business: Personal information collected by any part or department of The Doll Genie' business will be used in accordance with this Privacy Policy and may be shared with other parts or departments of The Doll Genie' business for use in accordance with this Privacy Policy. With our Service Providers: The Doll Genie may share your personal information with our service providers. Some examples of things service providers may do that may involve your personal information are: Authorization of credit card and check transactions, order fulfillment, sweepstakes and contests, our rewards program, and co-branded or joint product and service promotions.
  • Developing, hosting or maintaining the The Doll Genie Sites on behalf of The Doll Genie.
  • Warehousing product, personalizing product and performing order fulfillment services on behalf of The Doll Genie.
  • Aggregating customer information and/or improving customer service.
  The credit card processing banks may be granted access to some or all of your personal information as necessary and may use cookies (as defined above) or other automatic collection technology on our behalf. They are contractually restricted from using your personal information except as may be necessary to perform their services and process your payment. In Connection with Business Transfers: In the event that a division or part or all of The Doll Genie (or the assets of a The Doll Genie entity) is bought, sold or otherwise transferred, or is in the process of a potential transaction, customer information will likely be shared for evaluation purposes and included among the transferred business assets. To Comply with Laws: The Doll Genie may also disclose specific information when such disclosure appears necessary to comply with the law, a subpoena or other litigation process or to protect the interests or safety of its online visitors and customers, The Doll Genie employees or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. On Registries and Wish Lists: Registries and Wish Lists are not made available for viewing by others.
4. How is my personal information protected?
  The Doll Genie uses industry-standard security techniques on the The Doll Genie Sites to help protect against the loss, misuse or alteration of information collected from you at the The Doll Genie Sites. When you access your account information or transmit personally identifiable data to the The Doll Genie Sites, that information is stored on servers that the The Doll Genie Sites have attempted to secure from unauthorized access or intrusion. "Secure Socket Layer" software encrypts personal information you transmit to the The Doll Genie Sites. The Doll Genie cannot be and is not responsible for unauthorized access to information by hackers or others who have obtained such access through illegal measures. "Phishing" is a scam designed to steal your personal information. If you receive an e-mail that looks like it might be from The Doll Genie asking for your personal information, do not respond. The Doll Genie would not request your password, user name, credit card information, or other personal information through e-mail. We will contact you personally if any information updates are required.
5. What are my choices regarding how my personal information is collected and used?
  Communications from The Doll Genie. From time to time, you may receive communications including mailings, telephone calls or e-mails from The Doll Genie with information on products or services, discounts, special promotions, upcoming events or other offers from The Doll Genie or its marketing partners. You may opt out of receiving e-mail communications by clicking the "Unsubscribe" or "Opt-Out" link at the bottom of the e-mail received to unsubscribe from future e-mails. It may take us up to 10 days to complete this process, as permitted by law. You may opt out of receiving mailings or telephone calls by contacting us at or by calling 1-352-503-7574 and asking for a customer service representative who will instruct you on how you may opt out of receiving such communications. Please note that if you request that your name be removed from a The Doll Genie mailing list, your name will be removed from all of the mailing lists maintained by The Doll Genie. In addition, your personal information may be retained in the database for recordkeeping purposes and for internal security and analysis.
6. What are cookies and how does The Doll Genie use them?
  The The Doll Genie Sites use "cookies," which are small pieces of information stored by your browser on your computer's hard drive. The cookies are used to connect your computer with information stored about your preferences and product purchases both within the same website visit and from one visit to the next. (Some examples of this data include your account preferences, items added to your shopping cart, user specific information on pages accessed and previous visits to the site.) The "help" portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive new cookies or how to disable cookies altogether. If you reject cookies, you may not be able to participate in certain activities or receive a presentation tailored to you, such as Barbie Contest Entries, MCC VIP Rewards, Special Sales, Free Shipping Offers, etc. If you need assistance in making sure you are accepting cookies from The Doll Genie contact customer support at 352-503-7574 and we will assist you in setting your preferences.
7. How can I update or change my personal information?
  You may update or change your personal information by contacting us at or by calling 1-352-503-7574 and asking for a representative, who will instruct you on how to update or change your personal information. To change your personal information (including update address, phone or e-mail contact) for orders, log in to the Magic Carpet Club, select "My Account" and make the appropriate changes.
8. What is The Doll Genie' children's privacy policy?
  The Doll Genie Sites do not knowingly solicit or collect personally identifiable information online from children under the age of 13 without prior verifiable parental consent. If The Doll Genie learns that a child under the age of 13 has submitted personally identifiable information online in contravention of these measures, it will take all reasonable measures to delete such information from its databases and to not use such information for any purpose (except where necessary to protect the safety of the child or others as required or allowed by law). If you become aware of any personally identifiable information we have collected from children under 13, please contact us at or by calling 1-352-503-7574.
9. Linked Sites
  The The Doll Genie Sites may contain links to other sites, including content from other sites that is occasionally framed within a The Doll Genie Site. If you access those links, you will leave the The Doll Genie Sites. The Doll Genie does not control those sites or their privacy practices, which may be different from this one. You should review the privacy policy of any site linked to or framed within a The Doll Genie Site prior to providing any information on or to that site.
10. How to contact The Doll Genie - If you have questions or concerns about this Privacy Policy, please feel free to call us at 1-352-503-7574
11. Revisions to the The Doll Genie Privacy Policy - This Privacy Policy may be updated and revised from time to time, and we will post any changes to this policy. You agree that the information that we gather now will be subject to the Privacy Policy in effect at the time of use. We may contact you with notices concerning our Privacy Policy, but you should check the The Doll Genie Sites periodically to review any changes.
12. Your Florida Privacy Rights -
  This privacy policy describes how we may share your information for marketing purposes. It applies to all The Doll Genie customers, including Florida residents:
  • We share information with others only if we have your express consent.
  • We share your information with other parts of our business and with our service providers.